Welcome to Quality Digest 1996 Electronic Media Planner. It contains all the information you need to plan a successful marketing campaign with Quality Digest highly targeted, managerial-level readership.
As savvy marketers know, reaching the right audience is critical to the
success of a marketing campaign. Who are our readers?
73 percent of our readers are mid- and senior-level managers, such as directors of quality, plant managers, vice presidents of quality, presidents, CEOs and quality control managers.
70 percent work in manufacturing.
51 percent work in companies with more than $25 million in sales, while only 7 percent work in companies with less than $1 million in sales.
46 percent have more than 300 employees.
Quality Digest delivers real value for your advertising investment. Why? Because we focus on a highly targeted group of managers who have buying power. We write for\emdash and are read by- the people who have influence over the products and services they will use, the authority to make buying decisions and the ability to approve large expenditures. Our editorial content reflects our commitment to management as well. Instead of technical articles written for people on the shop floor, Quality Digest features articles on topics management wants to know about. Plus, our contributing editors ensure that we keep up-to-date on the latest management trends.
And we're proud to announce several new advancements for our advertisers. First, we have officially applied for our BPA audit and plan to have our first audit completed in 1996. Second, we have recently launched Quality Digest Online, which makes us the first quality publication to have the full text of the magazine on the worldwide web. Third, we're launching "QualityWeb," an Internet directory in the magazine with hypertext links to our advertisers from our web site. Fourth, our new "Software Marketplace" will give our software advertisers an opportunity to showcase their products.
As we look forward to another year of continued growth, we'd
ike to thank you, our advertisers, for your continued support. We hope
to be your marketing partner in 1996 and beyond.
Capture Your Target Market
Reader Demographics
Annual Sales
Less than $1 million
Purchasing Authority
Recommend/specify purchases
Geographic Distribution
Western States
Readership Age
Less than 30 years old
During the past year, our readers have purchased these products
Training materials
In the next year, our readers plan to purchase these products
Training materials
Advertising Rates
Black & White
Size..............1x........3x........6x.........12x.......18x
Full Page......2,350...2,235...2,115...1,995....1,880
2/3 Page......1,760...1,705...1,615...1,525....1,436
1/2 Island.....1,525...1,475...1,375...1,320....1,220
1/2 Verticle..1,495...1,420...1,345...1,270....1,195
1/2 Horiz......1,435...1,365...1,290...1,220....1,150
1/3 Page..........950......905......855......810.......760
1/4 Page..........790......750......710......670.......630
1/6 Page..........525......500......475......445.......420
Page One......2,935...2,845...2,695...2,545
Two Color
Size..............1x........3x........6x.........12x.......18x
Full Page......2,800...2,685...2,565....2,445....2,330
2/3 Page.......2,210...2,155...2,065...1,975....1,886
1/2 Island......1,975...1,925...1,825...1,770....1,670
1/2 Verticle...1,945...1,870...1,795...1,720....1,645
1/2 Horiz.......1,885...1,815...1,740...1,670....1,600
1/3 Page........1,400...1,355...1,305...1,260....1,210
1/4 Page........1,240...1,200...1,160...1,120....1,080
1/6 Page...........975......950......925......895.......870
Page One.......3,385...3,295...3,145...2,995
Four Color
Size..............1x........3x........6x.........12x.......18x
Full Page......2,995...2,885...2,765....2,645....2,530
2/3 Page.......2,410...2,355...2,265...2,175....2,086
1/2 Island......2,175...2,125...2,025...2,970....1,870
1/2 Verticle...2,145...2,070...1,995...1,920....1,845
1/2 Horiz.......2,085...2,015...1,940...1,870....1,800
1/3 Page........1,600...1,555...1,505...1,460....1,410
1/4 Page........1,440...1,400...1,360...1,320....1,280
1/6 Page........1,175...1,150...1,125...1,095....1070
Page One.......3,585...3,495...3,345...3,195
Cover 2.........3,715....3530...3,345...3,155
Cover 3.........3,115...2,960...2,805...2,650
Cover 4.........3,840...3,650...3,455...3,265
Dimensions
General Production Information
Quality Digest is web-offset and perfect-bound. To ensure proper placement, headlines on spread ads that run through the gutter should follow bleed guidelines below. Quality Digest reserves the right to match specified PMS colors using process colors for two- and three-color ads.
Black-and-White Ads
Camera-ready artwork, ready for single-camera shot\emdash no extra charge. Advertisers not providing plate-ready negatives or camera-ready art will be billed appropriate production charges (see below).
Color Ads
Composite negatives with a maximum of 133-line screen, right-reading, emulsion-side down are required. Advertisers not sending required negatives will be billed appropriate production charges (see below)
Computer-Created Materials
Publisher will not accept reproduction quality responsibility unless camera-ready art or negatives have been generated from a high-resolution output device with resolution of 1200 DPI or more.
Proofs Progressive proofs or color keys are requested to ensure quality reproduction on color ads. Publisher will not accept quality responsibility when proofs or color keys are not furnished for 4-color ads.
Production Charges
$50 per hour to create an ad for you or set type for a change in your ad, plus material costs (e.g., film output), with a $50 minimum charge. Production charges are not agency-commissionable.
Negatives and Line Screen
Right-reading, emulsion-side down. 133-line maximum
Bleeds
Reading and "live" matter should be 1/4" from gutter and trim edges. Film for bleed sizes should indicate bleed and trim marks.
Preferred Position
No special positions will be promised or guaranteed unless the position premium has been provided for in the contract. When available, 15-percent premium based on earned black-and-white rate, noncancelable. Minimum size: 1/3 page.
Postcards
Accepted only in conjunction with 1/2-page or larger run of press (ROP) advertising units. 4" x 5" postcards are charged at earned full-page black-and-white rate, plus printing cost if applicable. Postcards earn frequency credit. For larger-sized or multiple postcard pages, consult publisher. Publisher reserves the right to limit number of inserts in an issue
Supplied Inserts
Consult your advertising representative for pricing. Publisher reserves the right to limit number of inserts in an issue
Quality Spectrum
Looking for a great value? Quality Spectrum delivers a highly targeted readership of quality professionals without breaking your budget. A guaranteed mailing to at least 125,000 key decision makers with buying power ensures your product or service will receive maximum exposure. For one low price, your Quality Spectrum ad features a color photo of your product or service and a 75-word description. Plus, each Quality Spectrum ad comes with a reader service number.
QualityWeb
We're proud to launch an exciting new marketing opportunity for our advertisers with worldwide web sites: QualityWeb. Quality Digest's worldwide web site directory will help build traffic on our advertisers' web sites. In addition, all QualityWeb advertisers will receive a hypertext link directly to their web site from our web site, \ldblquote Quality Digest Online.\rdblquote hese cost-effective ads help put the power of Quality Digest's management-focused circulation directly at your home page.
Software Marketplace
Attention software companies! Promote your software directly to Quality Digest's highly targeted management readership via our new Software Marketplace. This software-only directory will showcase software products in a unique way. Each ad will come with a 50-word description and a photo or screen hot. Plus each ad will have a reader service number to help track leads. Software Marketplace will provide you with a great way to build leads at a low cost.
Contact an Advertising Representctive
Phone (800) 527-8875 \par \tab Fax (916) 527-6983 E-mail: qualitydig@qof.com
Advertising Policy
Closing Dates
Materials and insertion orders must be received by the dates indicated on
the editorial calendar.
In the event that space is ordered and new materials are not received
by the deadline, Quality Digest reserves the right to run a
previous ad of equal size.
No cancellations will be accepted after the space reservation date
indicated for each issue on the current editorial calendar. Advertiser
is responsible for payment of ads that were unsuccessfully canceled.
Advertising Contracts
No ad will be run without a signed contract agreeing to every provision of this policy. The signed contract must be in our offices by the closing date. Ads are noncancelable after the closing date. In order to receive frequency discounts, a signed contract must be on file with the Quality Digest sales representative. Any advertiser who fails to fulfill the contract will be rebilled at the nonfrequency discounted rate.
Contract Rates
1. Contract rates are based on the total number of insertions ordered at the time the contract is received by Quality Digest. 2. Changes in size, frequency, color or position void contracts and a new contract with current rates will be created. 3. Any advertiser who voids a contract will be rebilled at the appropriate rate.
Special Positions
1. Covers and special positions are noncancelable. Quality Digest
reserves the right to give a better position than specified at no
increase in rate.
2. Special position requests will be given consideration on a
first-come, first-served basis. However, no guarantee is made unless
the preferred position premium has been specified for in the contract.
Advertising Copy
Advertising is accepted subject to publisher approval and may be rejected at publisher\rquote s discretion. Advertisers and their agents are liable for the content of advertisements and any claims arising from them.
Agency Commission
Recognized agencies receive a 15-percent discount on space, color and position, provided the account is paid 30 days from the invoice date. Commissions are not allowed on other charges. Agency commissions will not be allowed on unpaid invoices over 90 days.
Payment Policy
All first-time advertisers must submit payment with artwork. Purchase orders are not acceptable on first-time advertisers. All invoices must be paid within 30 days of invoice date. Any overdue invoices may be referred for collection activity. The expense of any collection activity shall be borne by the delinquent advertiser and shall include: court costs, attorney fees and costs, and assignment costs. Advertiser has final responsibility for all payments. In the event that the agent (whether paid or otherwise) fails to pay the amount owed (for any reason), it will remain the responsibility of Advertiser to settle the account.
Reader Service
Quality Digest offers a free reader service number and listing to all advertisers. Quality Digest shall not be held liable for errors in reader response numbers nor does Quality Digest guarantee response rates.
Reprints
Reprints of Quality Digest articles and advertisements are available on request. Please contact our editorial department for more information about this service.
Mailing List
Quality Digest's mailing list is available for rent. Contact Venture Communications at (212) 684-4800.
Legal Limitations
Advertiser understands that the advertising rate has been reduced in
consideration for Advertiser\rquote s agreement to the following terms:
1. Advertiser and their agents are solely responsible and
legally liable for any damages arising from the content of their
advertisement.
2. Advertiser warrants that the advertisement contains no defamatory matter or is otherwise unlawful or infringes on any proprietary right (including trademark and copyright) of another, and that you agree to indemnify and hold QCI International harmless
against any claim arising from the printing and publishing of the ad
vertisement or for breach of any provision of this agreement. Advertiser
specifically agrees to waive any right to bring an action against QCI
International for any injuries to Advertiser arising from any publication
of the advertisement.
3.Should the advertisement contain any material that requires permission
for inclusion in the advertisement, evidence of such permission will be
attached hereto or permission shall be obtained at your own expense from
the owner and delivered to QCI International within 10 days of this
agreement for review. Whether such permission is sufficient shall be
determined by QCI International.
4. Advertiser agrees that this contract is made in Tehama
County, California, and that any legal claims made pursuant to this
agreement or against QCI International shall be brought in Tehama County,
California.
5. It is understood that nothing in this agreement is intended to
create an agency relationship between Advertiser and QCI International.
