From Voice of Customer to Customer Loyalty
JMP Statistical Discovery Software

Essentially, our business is about making maps," says Rob Reul from Isometric Solutions of Minneapolis. "If point A is where your business is today, and point B is where you'd like your business to be in, say, two years, Isometric Solutions helps you determine the surest, most direct course to that destination."

That course should be determined by what customers like about a product or service. But how does Isometric Solutions find those sweet spots?

That's where voice of customer (VOC) research comes into play. "If you can hear your customers, you can see your future," Reul says. Gathering the right information and then acting decisively on that information is critical to success. To meet these objectives, Isometric employs JMP statistical discovery software from SAS to visualize and uncover data patterns.

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