Quality Digest Overview

Welcome to Quality Digest's Media Planner. Here, you'll find all the information you need to plan a successful marketing campaign with Quality Digest's highly targeted, managerial-level readership.

Our print publication reaches 74,900 quality professionals each month, 76 percent of whom are in middle or upper management. These are the people with purchasing authority, the peole who read your ad andpick up the phone to buy your product or service. And we're BPA audited, so you know that you're reaching your intended audience.

Quality Digest provides the ideal medium for reaching the entire quality spectrum. Our readership includes manufacturing, service, government and military industries as well as the fast-growing health care market. In addition, we continue to target managerial-level readers, which ensures that your ads are seen by decision makers with buying power.

Our editorial content reflects our readership. We continue to present all facets of quality, including TQM, inspection, testing, SPC, teamwork and international standards, such as ISO 9000, ISO 14000 and QS-9000. In fact, Quality Digest offers more editorial coverage of these standards than any other quality magazine.

We also focus more on the buying process than any other quality magazine with our in-depth monthly buyers guides. Instead of one giant, hard-to-use annual buyers guide, we concentrate on a particular category in each issue. For example, our January issue presents the only coordinate measuring machine guide available.

Of course, the growing role of the Web continues to provide advertisers with additional outlets for marketing their products and services. Quality Digest's Web site, Quality Digest Online ( www.qualitydigest.com), continues to be a pioneer on the Web. We launched the first and only free database of ISO 9000 and QS-9000 registered companies in North America. We were the first quality magazine to feature the complete text of all of our issues online at no charge. We also feature exclusive online columnists.

Our innovative added-value program gives you back 10 percent of your ad dollars to spend on Quality Digest marketing tools that make the most sense for your organization, including reprints, list rentals, supplemental ads and more.

Why Advertise in Quality Digest?

Reaching decision makers is essential in the sales process. Quality Digest recognizes this need by delivering the highest management-level readership of any quality publication: more than 76 percent. Other quality publications claim to deliver a targeted market; however, some reach a mere 8 percent of management. By contrast, nearly two-thirds of Quality Digest readers authorize and/or approve purchases, and two-thirds recommend or specify products.

Different advertisers have different marketing needs. That's why we've developed so many different marketing options, including:

• Display ads
• Supplemental ads
• Classified ads
• Web site banner ads
• List rental
• Reprints
• Insert cards
• Catalog inserts
• Telemarketing numbers
• Fax marketing numbers

We look forward to a professional marketing partnership with you.