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Digital Ad Specifications
Important: Please Read First! Providing your advertising material electronically? Please submit our Digital Ad Form prior to or in
conjunction with your electronic material to help you submit your material successfully. Note: Quality Digest production is Macintosh-based. We require all PC files to be Macintosh-compatible. If you are working on
a PC platform, please refer to the Digital File Format section below. Quality Digest is printed using standard four-color process printing. All PMS colors used must be converted to process (CMYK) color. Keep
in mind that these colors are used for your guidance only. We do not match PMS colors. If your ad has critical color-matching requirements, a standard color match print is required. Color keys, transfer keys or chromalins will be
accepted, but Quality Digest cannot guarantee the results obtained from them. Prints from inkjet printers are not acceptable for color guidance. Specs for Digital FilesGeneral Info Artwork should be created and sent in at least 300 dpi for grayscale and color (all color images must be in CMYK format); 600 dpi
or greater for line art Digital Ad Requirements Our Digital Ad Form must be completed and submitted with digital materials. All file names must include year/issue in which the ad is to appear, the company name and file extension. Example:
0108CompanyNameAd.tif. All files must include a hard copy. All photos must be scanned to a resolution of 300 dpi or greater. Digital Logo Requirements Printing Process
Dimensions (width x height) Terms If you submit materials in formats that do not comply with stated requirements, a production cost ($75/hour) may be incurred. Management will inform you in advance of production costs, if
required. These costs will be invoiced separately. Original art, film, disks, etc. will be returned only to those clients who request it in writing. Artwork will be destroyed one year after the publication date. Meeting proper digital advertising specifications is ultimately the responsibility of the advertiser. It will not be Quality Digests responsibility if a digital advertising file doesnt meet required
specifications or meet the deadline to appear in publication. Quality Digest has the right to substitute a previous ad if the digital ad does not meet our requirements.
Electronic material can also be sent via e-mail (send to ads@qualitydigest.com)
File formats must be in TIF, JPEG or EPS file formats. Ads can be submitted in native software formats (Mac onlysee Digital File Format sheet).
Logos should be sent in one of
the following formats: TIF, EPS (all fonts must be converted to paths) or JPG. Resolution should be at least 300 dpi, higher for line art. All colors must be in CMYK format (no RGB or PMS colors).
Trim Size ............................................................8 x 10 3/4
Printing ............................................................Web Offset
Binding ..................................................................Perfect
Colors........................................................SWOP Four-color
Full Page ..............................................................7 x 10
Full Page (With Bleed) .....................8 x 10.75(bleed 8.5x 11.25)
2 Page Spread .................................15 x 10(bleed 17x 11.25)
2/3 Vertical .......................................................4 5/8 x 10
2/3 Horizontal .....................................................7 x 6 5/8
1/2 Island .....................................................4 5/8 x 7 7/8
1/2 Vertical .......................................................3 3/8 x 10
1/2 Horizontal .........................................................7 x 5
1/3 Vertical .....................................................2 3/16 x 10
1/3 Horizontal ...................................................7 x 3 3/16
1/3 Square.....................................................4 5/8 x 4 5/8
1/4 Page ......................................................3 3/8 x 4 7/8
1/6 Vertical ..................................................2 3/16 x 4 7/8
1/6 Horizontal ................................................4 5/8 x 2 3/8
Responsibility for a printed ad that is significantly different from the furnished proof will be assumed at managements
discretion.
Digital File Formats
Important: Please Read First! Quality Digest's production is Macintosh-based. We require all PC files to be Macintosh-compatible. Quality Digest CANNOT accept electronic ads in PageMaker,
InDesign or Quark formats from a PC. An alternative is to submit files in a composite color/grayscale EPS or TIF format. PageMaker, InDesign and Quark allow you to Save Page as EPS. This method works well with Photoshop v4 through
v6, allowing the PageMaker, Quark, InDesign EPS file to be opened in Photoshop and resaved as a TIF file. This eliminates the need to match fonts across platforms and reduces the possibility of text reflow or font substitution. Quality Digest
is printed using standard four-color process printing. All PMS colors used must be converted to process (CMYK) color. Please follow special instructions for each type of native file format Quality Digest accepts to avoid incurring additional charges. Please call our art director before submitting any file formats not listed.
If you are not sure how to follow these instructions, refer to the softwares user manual or the Web site: www.adobe.com or www.quark.com .
Adobe Photoshop 5.0 or later (Mac) Files must be in CMYK mode for color or in grayscale for B&W ads. Any fonts used in documents
should be rendered, or flatten document to prevent font substitutions. Please include hard copy of ad. Files should be TIF, EPS or JPEG at 300 DPI or greater. If you are not sure how to follow these
instructions, refer to the Photoshop user manual or the Adobe Web site:
A Photoshop TIF is the preferred file format for your ad.
Adobe Illustrator 7.0 or later (Mac)
Please embed all linked files into document or include any linked images with file. If you are not sure how to convert fonts or embed links, refer to the Illustrator user manual or the Adobe Web site: www.adobe.com
. We have discovered problems with embedding TIF files in Illustrator EPS files. It is preferable to save your ad as a TIF by rasterizing Illustrator EPS files with Photoshop.
Adobe PageMaker 6.0 or later (Mac) No RGB or PMS colors accepted All fonts and linked images used must be submitted with file. Please include hard copy of ad. If you are not sure how to follow these instructions, refer to the PageMaker user manual or the Adobe Web site: www.adobe.com. Another method for saving
PageMaker files is to Save Page as EPS. This is an option in Page Maker 6.5 and later versions. This method works well with Photoshop 5.0, allowing the PageMaker EPS file to be opened in Photoshop and resaved as a TIF file. This
eliminates the need to match fonts across platforms and reduces the possibility of text reflow or font substitution. Quark XPress 4.0 or later (Mac) No RGB or PMS colors accepted All fonts and linked images used must be submitted with file. Please include hard copy of ad. If you are not sure how to accomplish above instructions, refer to the QuarkXpress user manual or the Quark Web site:
All fonts must be converted to outlines and all colors used must be in CMYK process.
All colors must be CMYK or grayscale (including linked files).
All colors must be CMYK or grayscale (including linked files).
Another method for saving Quark files is to Save Page as EPS. This is an option in Quark 3.3 and later versions. This method works well with Photoshop 5.0 and later, allowing the Quark EPS
file to be opened in Photoshop and resaved as a TIF file. This eliminates the need to match fonts across platforms and reduces the possibility of text reflow or font substitution. CONTACT Information
General Ad Questions: Technical Questions: SEND ads via e-mail to:
Jesika Jennings, Production Coordinator
Phone: 530-893-4095, ext. 218
Fax: 530-893-0395
E-mail: jjennings@qualitydigest.com
Caylen Balmain, Art Director
Phone: 530-893-4095, ext. 213
Fax: 530-893-0395
E-mail:
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Quality Digest can be reached by phone at (530) 893-4095. E-mail: Click Here