Organizing
Genius
by Warren Bennis and
Patricia Ward Biederman
In Organizing Genius, Bennis and
Biederman examine the stories of six of this
century's most creative groups: Disney's animation
unit, Lockheed's Skunk Works, Clinton's 1992
campaign team, Black Mountain College, Xerox's Palo
Alto Research Center and World War II's Manhattan
Project. Their goal: to reveal the common traits of
these "Great Groups."
The authors
tell each group's story, using mostly previously
published sources. In most cases, a single
interview with one participant supplements the
story. The resulting case studies are readable but
not always well-focused.
The lessons
drawn from these stories include that Great Groups
usually have strong, protective and well-respected
leaders; that their members are the most talented
team players in their fields; that they have
strong, exclusive missions and cultures; and that
they often operate on the fringes of their parent
organizations.
The idea
that the reader can replicate some of these
commonalities to help supercharge their own
creative teams does seem to have merit. But the
ability to create the environment and the
almost-mystical combination of circumstances that
bring a group, such as the one at the Manhattan
Project, to life seems much less likely. Aren't
Great Groups defined as great precisely because
they are so rarely encountered?
Organizing Genius (Addison-Wesley, $24)
doesn't completely measure up to Bennis' previous
books. The lessons the authors extract from the
groups, the "secrets of creative collaboration,"
may be useful in only a limited way.
Meet the
Registrar
by C. Michael Taylor
The only opinion that really matters during an
ISO 9000 registration drive is the registrar's.
With this book, C. Michael Taylor, executive
director and senior lead auditor at Bureau Veritas
Quality International, gives the reader some
welcome insight into how that opinion is formed.
Taylor
interprets the quality standards and explains what
registration auditors look for in a successful
certification candidate. Critics of the standards
will be happy to see that the author emphasizes
much more than simple compliance. Registrars, he
says, also must audit for efficiency, effectiveness
and proof of ongoing improvement. The book eschews
the usual outline format of ISO 9000 texts for a
more free-flowing, essay-based presentation. It
also is the first we've seen without the monotonous
history of the standard's formation.
Meet the
Registrar (ASQC, $30), which grew from a series
of free marketing seminars conducted by the author,
serves double duty. Like many business books, it is
a marketing tool for Taylor and his company. This
is a strong indication that the competition for
audit clients is heating up.
Marketing
tool or not, this book is a valuable supplementary
text for anyone approaching ISO 9000 registration.
Read it after you understand the basics for a
deeper understanding of the standards and some
insight into how your registrar will approach your
audit.
The Living
Company
by Arie de Geus
One of the most pervasive -- and persuasive --
management concepts of this decade is the idea of
the learning organization. Consulting and academic
careers have been built around it, and the shelf of
books it spawned has earned substantial profits for
publishers. Yet the man who is credited with
originating the idea of learning organizations,
Arie de Geus, never really stepped into the
spotlight.
With the publication of
The Living Company, de Geus' work is finally
revealed. The reader finds a measured voice, an
extraordinarily wide range of ideas and a
presentation that is firmly grounded in the
practical needs of businesspeople. De Geus, a
long-time senior manager at Shell who worked his
way through the ranks, obviously knows that the
ultimate measure of an idea's usefulness lies in
our ability to apply it at work.
De Geus is not content to
rest on his laurels. Instead, he offers an organic
picture of successful (read "long-lived")
organizations. These rare companies share four key
traits: They learn, they have a strong sense of
identity, they tolerate experimentation, and they
are financially conservative.
In his discussion of these
traits, de Geus describes a series of interesting
ideas culled from an eclectic group of sources,
such as William Stern, a founder of the discipline
of child psychology, and Allan Wilson, a Berkeley
zoologist. The thinking of this diverse group is
deftly interwoven to form a logical rationale and
foundation for the "living organization."
It has been worth the wait to
hear from de Geus. Ideas seem to spill from the
pages of his first book. The Living Company
(Harvard Business School Press, $24.95) earns a
spot as one of this year's best business books.
|