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Article

Tame team tempests to create a stunning synergism.

_____________________________
by Vanessa R. Franco

Though you might not recognize them formally, if you work in an organization with more than one employee, it's likely that you or your co-workers contribute in one capacity or another to at least one team. What you may not realize, however, is that there are benefits to working to cultivate teams rather than just letting them "happen" or even discouraging their official formation. Donald L. Dewar, president of team-focused consulting, training and publishing company QCI International (www.qci-intl.com ), cites three primary benefits:

  Quality experts are often so busy with big problems that they don't have time for small ones. They also don't get their hands dirty and are more expensive than hourly workers, who deal with these small problems on a daily basis. Hourly workers also find that being involved in quality makes their jobs more interesting and makes them feel more empowered.

  The person who knows the job best is the person who does it. These people must be involved so they can make good suggestions to solve real problems, such as if they lack the right tools or training to do their jobs well.

  Quality circles -- that is, collaborative quality-focused team efforts -- generate a 6:1 savings ratio.

 

 Despite these advantages, myths about teamwork abound, and they often make workers and managers alike wary of teams. Christopher Avery, Ph.D., president of consulting firm Partnerwerks ( www.partnerwerks.com ) and author of Teamwork Is an Individual Skill (Berrett-Koehler, 2001), says management can debunk the teamwork myths by preaching (and practicing) the following:

  Motivation is at least (if not more) important than skills. Team members should not be allowed to slide on the strengths of their abilities alone; everyone must contribute equally.

  Teammates don't have to like each other. They do need to have a common goal -- the "we're all in the same boat" mentality -- and be able to depend on each other.

  The best work comes from team members who have aligned their individual interests with team interests.

 

 It's with the goal of illustrating these points in a more appealing and memorable way than with a purely didactic essay that we present the following quality manager's guide to teams, which uses quotations and characters from William Shakespeare's play "The Tempest" to illustrate some of the key elements of successful workplace teams. For those of you who may have drifted away (or run screaming) from Shakespeare since English 101, the play takes place on an island, where we meet Prospero, a magician and formerly the well-loved duke of Milan, who establishes the goal (which would prove beneficial for all) of regaining his dukedom from his usurping brother. Prospero is a very able team leader who inspires trust and respect in -- and understands the individual motivations of -- most of those who must work to help him achieve the goal he has set for them. His daughter, Miranda; her intended, Ferdinand; and the sprite Ariel are good team members who are eager to contribute to the team's betterment because they're variously motivated, goal-oriented and focused. Caliban, a hag's spawn, is the quintessential toxic team member who sabotages team goals. Chances are that in the course of your role as quality manager or team leader, you'll encounter team members you'll recognize as one of these types, but the following points should help you foster a team mentality and conquer your Calibans.

"I have done thee worthy service"
--Ariel

  To keep teamwork meaningful and ensure that team members aren't just going through the motions, good measurement is imperative. "Teams must be held responsible for outcomes and continual improvement, and measuring is one of the best ways to make people accountable," says Dewar. "Train facilitators to take appropriate measures. A key measurement is the savings-to-cost ratio; companies that measure this get results. Authenticate your results with financial figures. Track them over the long run, because long-term results are more positive and meaningful."

 Avery cites two forms of effective measurables:

Quantitative measurables. Teams functioning well condense the work, accomplishing more with less time, energy and struggle. The converse is true with "bad"—dysfunctional—teams.

Qualitative measurables. Teamwork increases morale and innovation, which can boost the quality of both the workplace and employee relations and lead to improvement in the organization's products or services.

"Sweet thoughts do even refresh my labours"
-- Ferdinand and Miranda

  As a manager or team leader, it's to your advantage to remember that much-anticipated rewards can make even the most arduous tasks seem worthwhile. To keep team members focused and motivated, Avery says, strive to teach two crucial lessons:

Teach everyone—including sponsors, leaders and members—to be responsible for the team outcome. Teamwork needs to be viewed as an individual responsibility, not a group process. You instill this by creating an atmosphere in which team members are motivated to do the work. A "what's in it for me?" attitude isn't a bad thing because it will get the job done more efficiently than will declarations of commitment to some abstract ideological goal. People can be motivated for any number of reasons, including learning new skills, getting acknowledgment and praise from management, making their jobs easier and more productive, or being allowed to go home early. Don't quash the expression of these motivations; instead, learn to use them to build enthusiasm for the project.

Teach managers, team leaders and members to define goals at a group level to focus energy.

 

"So dear the love my people bore me…"
--Prospero

Central to a high-functioning team is a strong leader whom people want to follow. According to Dewar, good team leaders:

  • Have excellent communication skills
  • Model the behavior they demand from others
  • Know how to motivate people
  • Show respect for all team members
  • Provide any necessary training
  • Embrace a people-building, not people-using, philosophy

"Do not torment me…"
--Caliban

  To handle reluctant workers who seem to resent teamwork, Avery advises the following:

1. Try to determine what reason this person has for not wanting to be part of the team. (Possibilities include ill will due to perceived slights, the belief that one's skills aren't team oriented or disinterest in the project.)

2. Address those concerns.

3. If all else fails, remove resistant workers so they won't be toxic to the team.

To gain the buy-in of reluctant management unsupportive of teams, Dewar suggests illustrating the savings in time, money and frustration. "Also helpful are testimonials or case studies and visits to other companies that are using teams successfully," he says.

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