I had a great conversation with a friend of mine. He was bemoaning the fact that his company was almost completely dependent on one huge customer. He saw the inherent risks in that relationship but confessed that his organization had a bad habit it couldn’t kick. It had succumbed to the addiction of predictability and comfort.

Is your business overly reliant on one key customer…

D uring the past decade, manufacturers have wired their plants with sensors, robots, and software. Yet many “AI-driven” systems still miss the mark. They analyze numbers but fail to understand the physical reality behind them: the parts, spaces, and movements that make up production itself.

“Physical AI” changes that. It’s a form of artificial intelligence built on detailed 3D…

In this article I want to explore an observation on how we make distinctions and what this reveals about the structure of our thinking. I’m inspired by the ideas in George Spencer-Brown’s Laws of Form and broader themes in cybernetics about how observers construct meaning.

The starting point is simple. When we make a distinction, we create a boundary that separates what’s inside…