(PhoCusWright: Sherman, CT) -- Priceline.com recently announced that its practice of proactively sending post-stay surveys to every Priceline hotel customer has enabled the hotel reservation service to amass more than 2.5 million hotel guest reviews. The announcement follows the publication of the report, “Social Media In Travel: Traffic & Activity,” a study of the role and effect of online social media on travel done by PhoCusWright, a research firm dedicated to following trends in the travel industry. 

The study found that during 2008 and 2009, Priceline posted more hotel reviews than any other major online travel agency (OTA), and in 2009, accounted for approximately 50 percent of all hotel reviews viewable on OTA’s sites.

Priceline.com attributed the industry leading posting volume to its practice of sending surveys to all hotel guests three days after their stays are completed.

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