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“Companies rely on business-analytics software for insight into their customers … but often these insights are difficult to act on at the appropriate moment,” says Don Peppers, founding partner of Peppers & Rogers Group. “A real-time predictive-analytics capability would allow a company to choose the smartest option when interacting with a customer, with its analysis of each interaction changing during the interaction itself.”
The solution’s Six Sigma capabilities reduce variance in customer interactions by automating the DMAIC (Design, Measure, Analyze, Improve, and Control) methodology to simplify access to process-level data and reduce analytic-cycle times.
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