The mental makeup of the human mind is an enigma. Understanding reality has a bearing in comprehension. As a communications professional, I have grappled with what provokes audiences into believing a proposition, and what douses their suspicions and doubts. Emotion has a vital role in decision-making, which is best described through my own experiences.

Making short films is a hobby, and I’ve used it effectively over the years. The watershed moment for me was the stringent budget cuts that were self-imposed by my CEO after the tragedy of 9/11 that caused worldwide disruptions and tremendous anxiety. At the time I worked in the office of a premier luxury hospitality brand—The Taj Hotels Resorts and Palaces. The directive by my boss said it all: “We can’t be seen as doing this. Find a way to be responsible.” I recall walking out of his office to my room next door and sinking back in my chair with a depressed feeling. That is when I determined that there was no need to engage an agency with high costs of production. Technology permits so much to be done, and with my background in advertising, communications, and my creative capabilities, I started my love affair with short films.

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