A new ISO brochure will help both manufacturers and consumer representatives understand how a simple set of rules and guidelines provided by ISO standards can ensure that environmental claims made on products or labels can be trusted.

The free brochure, “Environmental labels and declarations—How ISO standards can help,” gives a concise and clear introduction to the ISO 14020 standard dealing with different aspects of environmental labels and declarations.

The brochure has been written by leading experts from the ISO technical committee (ISO/TC) 207—Environmental management. In the brochure’s introduction, the authors write, “With the relentless focus on climate change and health, consumers are becoming more interested in less tangible product attributes such as the ethical and environmental aspects of a product’s production and supply. In response to this, manufacturers often voluntarily choose to provide information concerning the environmental aspects of their products on labeling and in advertising.

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