Predictably, the vast majority of respondents reported that growth and cost reduction are the major reasons for their organizations’ changes. Growth was the most-cited reason for change, with 88 percent reporting it as an “important” source, and 42 percent citing it as an “extremely important” source of change. Cost reduction was second on the list, with 76 percent calling it an “important” reason for change, and 35 percent citing it as “extremely important.” The survey was conducted by PricewaterhouseCoopers, which interviewed 133 top executives from major U.S.-based companies.
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