Alixandra Barasch

Alixandra Barasch is a visiting associate professor of marketing at INSEAD. She is also an assistant professor at the Stern School of Business, New York University.

Wed, 08/03/2022 - 12:01
Consumer Streaks Are MotivatingThe key is keeping them alive
Wed, 08/03/2022 - 12:01
If you’ve ever played Wordle, learned a new language on Duolingo, or worked out with Peloton, you may be familiar with daily app notifications that nudge you to keep at it—or risk breaking a streak of consecutive efforts. Do you or don’t you heed…