cliffnorman | Quality Digest

cliffnorman

Partner

Associates in Process Improvement (API)

Clifford L. Norman is a partner with Associates in Process Improvement (API). API develops methods and provides consulting, education and training to help organizations improve the value of their products and services. He is also an Improvement Advisor with the Institute for Healthcare Improvement (IHI). 
 
With more than 30 years of experience in manufacturing and quality, Cliff began his career at Norris Industries and McDonnell Douglas Corporation. From 1979 – 1986, he facilitated the effort to implement quality improvement throughout Otis Engineering, a division of Halliburton. While at Otis, he served as a manager in manufacturing and held several positions in the quality organization. In 1986, Cliff joined Philip Crosby Associates, where he led the effort to introduce SPC and Statistical Thinking to their educational offering. In 1988, Cliff joined API and moved to Austin, Texas. 
 
In 2010, Cliff began work with Texas Tech University and their Doctoral of Nursing Program (DNP). Both Cliff and his wife Jane were appointed as Adjunct Faculty with the DNP program at Texas Tech in 2014. Cliff also serves on the Strategic Board for the Future of Nursing in Texas since 2010.  In August, 2016 Cliff was appointed to the faculty of the Texas A&M Medical School. 
 
Born in Zanesville, Ohio, in 1952, and raised in South Gate, California, he earned a Bachelor of Science degree from California State University at Los Angeles and a Master’s degree in Behavioral Science from California State University at Dominguez Hills. He is a member of the American Society for Quality, and is a Certified Quality Engineer (CQE). He has also been active in Junior Achievement as an advisor and corporate administrator. He and his wife have five daughters (ages 27-36), six grandchildren and live in Georgetown, Texas. His hobbies are the study of the American Civil War, stamp collecting, reading and travel (especially to Civil War battlefield sites). Cliff is a co-author of the book, The Improvement Guide - A Practical Approach to Enhancing Organizational Performance and Transforming Health Care Leadership – A Systems Guide to Improve Patient Care, Decrease Costs and Improve Population Health.