David Dubois

David Dubois is an associate professor of marketing at INSEAD. His interests lie in status processes and luxury consumption, social influence, persuasion and word-of-mouth.

Wed, 06/05/2019 - 12:01
Strategizing Customization and Privacy in the Digital AgeSix golden rules to effectively balance the two
Tue, 04/28/2020 - 12:02
From AI-enabled chatbots to ads based on individuals’ search or social media activities, digital data offer novel ways to connect with customers. These connections can develop into intimate customer relationships that boost satisfaction, engagement…
Driving B2B Digital Transformation With a Customer FocusCreate a competitive advantage by tailoring technology to customer relationships
Wed, 06/05/2019 - 12:01
Faced with a growing range of tech solutions in marketing, from AI to big data to blockchain, business-to-business (B2B) companies too often choose the status quo. Recent evidence suggests the divide between success and failure is not about how much…