R. Eric Reidenbach, PhD

He is the developer of Six Sigma Marketing a disciplined and fact based approach to growing market share in targeted product/markets by creating and delivering superior value. His book, Six Sigma Marketing: From Cutting Costs to Growing Market Share published by ASQ's Quality Press has been described as the next generation of Six Sigma. His new book The Voice of The Market from Productivity Press is now available.

Prior to founding MVS, Eric received a PhD from Michigan State University and enjoyed a strong and noted academic career with various well known marketing programs. He has authored over 100 academic and professional publications, many of which have received awards for research and contribution to the field of marketing. He has an extensive consulting background working with many diverse Fortune 500 companies.