Jane Cavalier, CEO and founder of BrightMark Consulting, is a nationally recognized brand strategist, board member, blogger, and author of a best-selling business book, The Enchanted Brand (Amazon). Cavalier helps organizations conquer a changing world with powerful brands and reputations. Recognized for creating breakout brands such as Snapple and Qwest, Cavalier has worked with more than 100 organizations, including American Express, Johnson & Johnson, ExxonMobil, and the U.S. Navy.