Joerg Niessing is an affiliate professor of marketing and excels in bridging academia and the business world. He holds a PhD in marketing from the University of Muenster and has more than 13 years of consulting experience. His background includes marketing and branding strategy, marketing analytics, digital & social media marketing, and customer relationship management across many industries. At INSEAD, Joerg focuses on marketing analytics, brand management, and big data analytics, and develops and teaches courses in these areas. He is executive director of INSEAD’s eLab, that focuses on the intersection of data analytics, customer insights, and new technology