For 30 years, Russell Riddiford has held the position of president of ANCA Americas. In this role, he is responsible for managing U.S. business operations, including sales, engineering, business development, and aftermarket activities, and has excellent relationships with customers developed over his years of service. A founding employee of the U.S. division, Russell has facilitated the growth of the region, with more than 50 employees and subsidiaries in Brazil and Mexico. His team is known for providing a comprehensive service with an in-depth knowledge of the product, assisting with specialist applications and service support. Previously, Russell spent more than a decade at Sandvik as a regional sales manager in the cutting tools division. He was educated in Melbourne in machine tool technology.