Steve McKee

President and author

Steve McKee is the president of McKee Wallwork & Co., an integrated marketing agency that specializes in working with stalled, stuck, and stale brands. McKee has more than three decades of experience coaching troubled companies, during which significant research was conducted to understand the challenges of corporate growth, unearth keys to strategies that work, and discover common pitfalls to avoid. McKee is the author of When Growth Stalls (Jossey-Bass, 2009) and Power Branding (St. Martin's Press, 2014).

Wed, 09/13/2017 - 12:02
Three Rs to Fight InflationUse these common-sense concepts to thrive in tough times
Mon, 06/28/2021 - 12:03
Have you noticed gas prices going up? Is your company having a hard time finding new employees? Are you paying more (and waiting longer) for parts? The experts say inflation may be upon us. If it isn’t yet, it soon will be, given all the funny money…
The Five Ds of DeclineIs your organization on a downhill slide?
Wed, 08/26/2020 - 12:02
Is 2020 a bump in the road or the beginning of the end? That’s not a trick question. For some companies, the virus and lockdown have been inconvenient and annoying, but navigable. For others, they have been devastating. And the social unrest has…
The Paradox of RiskMaking the most from the inevitable
Mon, 06/01/2020 - 12:02
The Philippine Department of Transportation got into a bit of a fix recently for publicly thanking the coronavirus. In an attempt to “provide an enlightening and awakening narrative” that might cause people to see a silver lining in the viral cloud…
Business Models Die. Brands Don't.What is your brand’s immutable idea?
Wed, 02/13/2019 - 12:02
Your business does not have a brand; your brand has a business. That may sound odd, backward, even heretical, but it’s true. Consider the smartphone on which you may be reading this. When it was fresh out of the box and had gigabytes of memory to…
How Broken Is Your Business Model?Nothing focuses the mind like the sight of the gallows
Wed, 05/23/2018 - 12:02
Hasbro recently reported a double-digit decline in revenue and a big internal overhaul. That followed Mattel’s news that it will be hiring its fourth CEO in as many years as it also tries to overcome slumping sales. Why are the behemoths of the toy…
When Momentum Beats PerfectionDon’t wait until you have the perfect plan to proceed
Wed, 09/13/2017 - 12:02
Back in the day, when the battery died in my Datsun 210 hatchback, all I needed was a steep hill or a couple of friends willing to give me a push It’s a metaphor that comes back to me each time my firm consults with a struggling company. Today, of…