Steven Sweldens

Steven Sweldens has been affiliated with INSEAD since 2009, as an assistant professor of marketing (2009–2015) and as a Distinguished Research Fellow (2015–present). Since 2014, Sweldens has been an associate professor of marketing at RSM Erasmus University.

Tue, 04/04/2017 - 12:03
In Defense of MultitaskingNegotiating the self-control challenges of contemporary life
Tue, 04/04/2017 - 12:03
The tide of popular opinion seems to have turned against multitasking. Recent articles scoff at the notion that people could satisfactorily complete more than one activity at a time, labeling it a myth and a fallacy. This purist pushback in the…