Ziv Carmon

Ziv Carmon is the dean of research and The Alfred H. Heineken Chaired Professor of Marketing at INSEAD. He studies judgment and decision-making and its public policy, strategic, and tactical implications.

Mon, 08/19/2019 - 12:02
Why Companies Should Seek Higher Damages for CounterfeitingBogus items can psychologically ‘infect’ the real items they’re copied from
Mon, 08/19/2019 - 12:02
Counterfeiting is widespread and rapidly expanding. In 2015, the value of fake and pirated products globally was estimated at $1.7 trillion, equivalent to the GDP of Canada. The scope of this phenomenon is vast. In both developing and developed…