For nearly 40 years, Bushwacker Inc., a family-operated business in Portland, Oregon, has designed and manufactured fender flares and truck accessories for the automotive aftermarket with passion and pride. The Bushwacker family sums up quality in three words: fit, finish, and style.

Every detail of each design is meticulously scrutinized using the latest standards in design and manufacturing. “To do this, we need leading-edge tools,” says Sterling Logan, design engineer at Bushwacker.

However, “Quality is a moving target,” Logan notes. Original equipment manufacturers continue to raise the bar for vehicle quality in terms of fit and finish, while body style lines have become increasingly sophisticated. To stay in the game, Bushwacker’s products must do the same.

“Our customers expect that the accessories will blend with the vehicle’s style lines,” says Logan. “And with the high-quality surfaces that automobile manufacturers produce, the slightest gap or tiniest interference with the vehicle’s style lines is immediately obvious. So we have to deliver a product with a perfect fit.”

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