Amidst the rise of conscious consumerism, corporate social responsibility (CSR) programs are fast becoming an essential part of any business. With about $20 billion spent every year by Fortune 500 companies alone, businesses around the world are working to integrate CSR programs into their business model. But while CSR programs have grown in recent years, not all are created equal.

Do it right the first time

One need only recall how Toms Shoes took the world by storm with their “one-for-one” model. Also known as “buy-one, give-one,” this social entrepreneurship business model seeks to simultaneously create commercial and social value. In short, for every purchase from the business, an equivalent or similar product will be given away to someone in need.

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