When was the last time you asked your clients for genuine feedback on working together, beyond just revisions on projects and deliverables?

Over the years, I’ve found it incredibly beneficial to do quarterly check-ins with every client to get a sense of how things are going.

Not only does this show you care and want to make sure they’re happy with your work, but it also gives them a chance to evaluate your partnership and even consider expanding the scope of work.

How great is that? You’re keeping clients happy and creating opportunities for upsells all at once.

In the end, this simple step helps maintain a happy long-term client relationship. After all, it’s easier to keep a client than to find a new one.

If you’re thinking about adopting a similar approach in your business, here’s a simple framework you can use.

The ‘Keep, Stop, Start’ method

Created by Elaine Houston, this is a tool to help you understand what you should continue doing, stop doing, or start doing in any scenario.

Here’s a simple script you can copy and paste directly into an email to start collecting feedback from your clients.

Hey ____,

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