I’m going to take over the world! It’s really fun to say that. It’s even more fun to take action toward that goal.
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Our world has gotten smaller. Way smaller. Globalization is an unstoppable trend. But as they say, the trend is your friend, so why not take advantage of it? I don’t care how big or small your business is—there are huge opportunities out there for you beyond the shores of your country (assuming yours has shores).
The real trick is understanding what globalization can do for your business, then figuring out how to exploit those opportunities. Let’s cover some simple notions around what the global opportunities are.
Going global is intimidating: It sounds huge. You need a passport and visas—and we know what a joy those processes can be. You need to understand new languages and cultures. And heaven forbid you have to take a coach class 14-hour flight across the ocean (trust me, it’s painful). OK, so get over it and dive in!
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