As a consumer, it’s nearly impossible to get away from videos, advertising or otherwise. To give you a numeric sense of our collective obsession with online moving images: Since last year, YouTube has started registering more than a billion hours of video viewing every single day.

We all know the reasons we personally turn to YouTube, whether it’s to watch sports highlights, silly cat videos, cooking instructions, or power tool demonstrations. But does video—originally a consumer-oriented medium—have a rightful place in the marketing arsenal for manufacturers with a strong B2B audience?

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