The use of artificial intelligence (AI) is now so widespread that it’s rare to come across a company that isn’t using it in some capacity. While many clients look on the technology favorably, in a recent survey 14% of people still reported that they were unlikely to trust a company that uses AI.

Whether to tell your clients that your business uses AI is a tricky decision. There’s no clear-cut answer—it’ll usually depend on whether your AI use directly affects the service you offer your clients. If you’re unsure about whether to open up the conversation, here are three reasons why talking about AI with your clients might be a good idea.

Demonstrating innovation

Your clients will want to know that the company they’re working with is able to stay ahead of the curve with the newest technological advances. An ability to innovate in this way will prove to your clients that you have your finger on the pulse of current technological trends and best practices.

 …