Ever found yourself hitting the wrong button and then flipping through the manual in a frenzy, trying to figure out how to get that thing to stop doing what it’s doing? If your answer is yes, you’ve been an unfortunate victim of bad user experience (UX).

UX is defined as all aspects of a product, such as a landing page, website, the product itself, the community, the service, all of it—as experienced by users. Why is UX so important? To put it simply, UX tries to fulfill users’ needs and includes every single touchpoint of their interaction with your organization. This is how prospective customers will form opinions about whether to purchase your products, and existing customers will decide whether to stay.

Although UX is a fundamental and critical part of the success of software, it’s often neglected.

Today, UX is at the forefront of tech and is pivotal for the success of modern businesses. I’ve asked the mastermind behind the UX and design in Howwe Technologies, Sara Tavasolian, to give us a glimpse of her ideas, vision, and view on the importance of good UX.

 …