A recent family biking vacation in the Dolomites region of Italy had my family and I all swept up in the charms of Northern Italy. Snow-capped peaks near the Austrian border, endless apple orchards, award-winning Chenin Blanc, and quaint Italian villages with healthy doses of affogato (strong espresso coffee meeting with gelato is sheer genius) made the 250 km fly by.

By the time we ended our trip in Riva del Garda, we were mentally separated from the harsh Minnesota winter and ready for the summer. We couldn’t stop talking about the outfitter (Scottsdale, Arizona-based Pure Adventures) that arranged this active vacation. However, when my wife got an email with a $500 referral incentive from them, she was reluctant to exercise it, despite many colleagues expressly asking us about the company that arranged this trip. She did not feel comfortable getting a substantial reward for something her friend or colleague did.

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