Weology. What is it? If you guessed that it sounds like “the study of we,” you’re pretty close. The name of the concept stems from a Muhammad Ali poem, which simply goes like this: “Me... we.” Three unique letters rearranged into two powerful little words.

 The concept itself, which is also the title of the book, Weology: How Everybody Wins When We Comes Before Me (HarperCollins, reprint 2015) summarizes the leadership style of Peter Aceto, CEO of Tangerine Bank. His approach is defined by a culture where employees thrive, succeed, and are fulfilled, happy, and growing at work—a culture where every individual in the organization, regardless of who they are or what they do, has a voice. Every individual matters.

Why is this important? As Peter states in the book, “Being good to your own people is good business. When Me thrives, We benefit.”

Me... we.

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