I recently read a Recruiterbox article that stated: “Culture can either immunize or infect a company. Good culture can revitalize and motivate. Negative culture increases employee absences and turnover while decreasing their overall productivity while at work.... Employee turnover alone can cost a company anywhere from 30–50 percent of an entry-level employee’s annual salary.”

As you know, culture = core values + behavior. Culture is a favorite topic of mine because it is at the root of any customer experience transformation. It’s also at the root of the experience employees have with the company.

Remember, you get the culture that you design or create—or the culture you allow (which is why it can either immunize or infect a company). Core values are at the root of the culture you design; they support and facilitate the culture and the business model you desire, and they support the vision you have for the business, for your employees and their experience, and for your customers and their experience.

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