I was honored recently to be a guest on Innochat, a weekly Twitter chat that takes place every Thursday at noon Eastern time. The show is about innovation and covers a wide range of topics and angles. If you love talking innovation, make time for this chat every Thursday.

The topic on July 21 was one of my favorites: customer experience. Not just customer experience, though, but how customer experience drives or fuels innovation. This is a hot topic, because we want (actually need) to see companies innovate for the customer. Many companies still struggle with what that means, how to do it, and what it takes to truly be innovative; instead, they imitate.

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