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Employees Are Customers, Too

An experience-led transformation for employees will empower them to drive business growth

Rajesh Midha
Tue, 08/11/2020 - 12:03
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Digital experiences surround us in all aspects of our lives. Today, as consumers of products and services, we can accomplish most of our tasks digitally. This digital ecosystem has been carefully crafted by brands that have spent millions of dollars to create experiences to build and grow relationships with their customers.

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Fast forward to a world impacted by Covid-19. Though none of us may have seen this coming, forward-thinking companies understood the impact that a customer experience-led transformation could have on their businesses. As a result, companies created digital touchpoints that customers want. Now these experiences are the lifeblood of many companies and allow them to safely and efficiently interact with customers. But what about employees?

Employees need digital experiences, too

Experience-led transformation for employees is the next frontier. We see an incredible unmet need to ensure the same level of rigor and purposefulness when it comes to supporting and caring for employees by creating digital experiences that help them do their jobs better.

 …

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