This month Quality Digest Daily welcomes Michael Webb, a noted author and consultant who writes about how the quality and productivity sciences improve sales and marketing departments.

How well does your company benefit from quality improvement and productivity? For instance, how well do you leverage principles such as systems thinking?

You probably already know not to buy cheaper parts that ultimately increase costs and cause quality problems. That achievement required your employees to expand the boundary of the system they were working within to include the downstream supply chain. Yet when you step outside the “four walls” of your production operation, there are two directions. The other goes upstream, through sales and marketing, and includes your customers.

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