When it comes to customer service, few companies do it better than the UPS Store, Chick-fil-A, and REI.

That’s not according to me. That’s according to a recently published Best Customer Service list, which was compiled in a partnership between Forbes and HundredX, a data analytics company focused on customer insights.

Those three companies, and others on the list, are praised by consumers for the ways in which they offer “hassle-free, cheerful, and speedy service.”

Customer service is certainly critical to business success, but I would add that a related attribute that businesses need to have is even more important—customer-centricity.

So, what’s the difference between customer service and customer-centricity?

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