(ISSISSIPPI: Columbus, OH) -- The International Six Sigma Institute and Secret Society for Imperious Professionals of Process Improvement (ISSISSIPPI) today announced that it will no longer charge customers for access to its industry-leading lean Six Sigma training courses. In response to market demand and the growing popularity of portable tablets such as the iPad 2, ISSISSIPPI has decided to make its online training materials available to the public for free and to simultaneously convert them to a more convenient tablet format.

ISSISSIPPI recognizes the competitive nature of today’s lean Six Sigma training market. To compete with heavily discounted or existing “open” online training offerings, ISSISSIPPI firmly believes that the winning combination of zero pricing and mobile learning will draw in thousands of additional customers, who will then be amenable to purchasing other modestly priced tools and materials. While this approach of enticing customers with free content —also known as “freemiums”—has worked poorly for consultancies within the same industry, ISSISSIPPI believes it can avoid the mistakes of its competitors through marketing ingenuity and the dedication of its members.

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