People often associate the term “data literacy” with mastering a litany of technical skills: SQL for data querying, Python for data analysis, and Tableau for data visualization, to name a few. However, one skill that is less discussed and has great power to scale data-guided decision making across the organization is far more basic, though not necessarily straightforward to learn: the ability to ask great questions of a data team.

Although this skill can be about setting big strategic directions, it is more often about defining narrower, possibly daily, requests for the team. But what, exactly, are good questions, and how does one go about skilling up an organization in asking them? With two players in the luxury retail space, Daragh Kelly, VP of data and analytics at Burberry; and Joyce Weng, MD of Bulgari UK, we discussed the answer to this and other questions at a recent INSEAD Tech Talk on enabling data-guided leadership and decision making. You can watch the full recording here or continue reading for the key takeaways from our discussion.

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