Artificial intelligence (AI) promises that organizations will be 40-percent more efficient by 2035, unlocking an estimated $14 trillion in new economic value to global GDP by 2030, according to PwC. This makes it the biggest commercial opportunity in today’s fast-changing business climate, all while improving billions of lives.

To unlock the full potential of AI, however, leaders must think differently. “We cannot ignore that we have to apply global standards to get the maximum benefit based on responsible use of AI technology,” says Microsoft’s Jason Matusow. These standards, he adds, would need to address business-to-consumer, as well as business-to-business (B2B), scenarios to be of value.

As general manager of the Microsoft’s Corporate Standards Group, Matusow believes the production and adoption of AI international standards will enable efficient, effective, and trusted solutions that strengthen consumer, B2B, and regulator confidence. “AI will augment human capability, opening the door to enormous new opportunities for every industry,” Matusow explains. “It will empower individuals to achieve more in their daily lives.”

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