Generative AI can affect managerial decision-making in “a transformative way” by boosting value generation, according to Prasanna (Sonny) Tambe, Wharton professor of operations, information, and decisions. Tambe is also faculty co-director of AI at Wharton, which fosters AI activities across the University of Pennsylvania. He spoke at a conference hosted jointly by Wharton’s Mack Institute for Innovation Management and AI at Wharton in November 2023, titled “Driving Innovation with Generative AI: Strategies and Execution.”

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