Digital transformation is the integration of technology into all areas of a business, which fundamentally changes how organizations operate and deliver value to their customers. But what does success look like in a digital transformation? Project is on time and budget? Stakeholders are engaged early and often? Business objectives are met by implementing a digital solution? Stakeholders and end users are able to function in their jobs after go-live? Answer: All of the above!
All too often, change management is limited to communications or training. Although these activities are vital to a successful transformation, they are only components of a change management strategy that is focused on creating awareness, surfacing barriers to change, and achieving and sustaining end user adoption. The transformation is not complete at the time a digital solution is implemented. In many respects, the change is just beginning. A comprehensive change management program will continue to measure user adoption by monitoring quantitative and qualitative success metrics defined in the strategy.
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