You’ve identified a fledgling quality initiative to fix the bottlenecks in your processes. Or perhaps you need that application with the latest technology that is sure to improve performance. You might have even discovered the approach to advance a culture of quality. Now that you know the solution, the real challenge is to promote your vision and justify positive change. The first critical step is to help execs—and the finance department—understand the business value and get their support for the project. But how?

It’s all about communication, but with which role…

The business world gets its inspiration from many sources. In some cases, the CEO determines a visionary course from the top that the company stretches to accomplish, and in other cases, the innovation comes from the troops who must persuade leadership. Those who are driving bottom-up must find a compelling way to communicate the value of their innovation so that they get visceral, organizational, and financial support from the correct leaders.

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