Elon Musk, CEO of Tesla Motors, recently revealed the second part of his master plan for the company, and it’s a doozy. Not content with producing sleek electric cars (which to be fair, were only a stepping stone to greater things), Musk wants to fundamentally change how we live our lives. But the road to Musk’s techno-utopia may be rocky.

In 2006, Musk announced his “Secret Tesla Motors Master Plan.” Steps one to three were simple and elegant:
• Build a sports car.
• Use that money to build an affordable car.
• Use that money to build an even more affordable car.

But cutting through these was a fourth step that had a much stronger social goal in sight: to develop and “provide zero-emission electric power-generation options.”

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