(A3: Ann Arbor, MI) -- The Association for Advancing Automation (A3), a leading voice in automation and robotics, is launching a new industry event, FOCUS: Intelligent Vision & Industrial AI Conference.

Scheduled for Sept. 24–25, 2025, in Seattle, this conference will provide an in-depth look at the latest advancements in machine vision, imaging technologies, AI, and smart automation applications. Attendees will explore cutting-edge innovations in vision systems and imaging, and delve into real-world case studies on AI-driven automation across industries, including manufacturing, aerospace, agriculture, defense, energy, logistics, and medical devices.

With AI-powered automation and vision systems rapidly improving quality control, predictive maintenance, and robotics capabilities, industrial leaders need actionable insights to stay ahead of the curve. Unlike broader industry conferences, the FOCUS conference will center specifically on the real-world applications of AI and vision technology, featuring expert-led sessions, in-depth case studies, and hands-on technology showcases.

Jeff Burnstein, president of A3, says, “Machine vision and AI are no longer just futuristic concepts; they are actively transforming the way industries operate today. Our conference is designed to provide professionals with the knowledge, tools, and connections they need to harness these technologies for real-world impact.”

Why attend?

Maximize your experience: FOCUS is co-located with A3’s Humanoid Robot Forum, giving you the opportunity to expand your learning and networking. Arrive early to explore the latest in humanoid robotics before diving into AI-driven vision and automation.

Expert-led sessions: Gain insights from leading industry experts on innovations, emerging trends, and implementation strategies.

Real-world case studies: Learn how top companies successfully leverage AI and vision for quality inspection, robotics, predictive maintenance, and logistics optimization.

Innovative exhibits: Explore exhibits with the latest breakthroughs in vision systems, sensors, edge computing, and AI integration.

High-impact networking: Connect with industry pioneers, automation experts, and technology leaders shaping the future of AI-powered automation.

Darcy Bachert, chair of A3’s Vision & Imaging Technology Board, says, “This event is a game-changer for professionals looking to integrate AI and vision technology into their operations. It’s not just about theory—it’s about practical, real-world solutions that drive results.”

Registration information

Visit the FOCUS 2025 page to subscribe for updates and be among the first to know when registration goes live.