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How do you beat the temptation to do anything but work? Bundle your temptations, of course. Photo by Clay Banks on Unsplash
As a leadership keynote speaker, I’ve encountered countless professionals struggling with procrastination. We’ve all been there–staring at a mountain of “should-do” tasks while our minds wander to more enticing activities. But what if I told you there’s a way to turn those dreaded tasks into something you actually look forward to? Enter the world of temptation bundling, a clever productivity hack that might just revolutionize your to-do list.
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The art of temptation bundling
Temptation bundling, a concept coined by behavioral psychologist Katy Milkman, is like the peanut butter and jelly sandwich of productivity techniques. It combines the “should-do” tasks (the bread) with the “want-to-do” activities (the delicious filling) to create a more palatable experience. As Milkman puts it, “Temptation bundling is a way to simultaneously tackle two types of self-control problems by harnessing consumption complementarities.”
Why it works: The psychology behind the bundle
Our brains are essentially pleasure-seeking missiles with an aversion to discomfort. By bundling a less-than-thrilling task with something we enjoy, we’re essentially tricking our brains into associating pleasure with productivity. It’s like convincing a toddler to eat their vegetables by hiding them in a delicious smoothie–except in this case, you’re the toddler, and the vegetables are your responsibilities.
Temptation bundling in action: Real-world examples
Let’s dive into some examples that showcase how temptation bundling can transform your productivity:
The fitness fanatic’s podcast paradise
Picture this: You’re on the elliptical, sweat dripping, muscles burning, but instead of watching the clock tick by agonizingly slow, you’re engrossed in your favorite podcast. That’s exactly what I do with Car Talk during my weekend cardio sessions. I save it for when I get my extra workouts in. Before I know it, that hour flies by, and I’ve killed two birds with one stone—or should I say, two gears with one pedal?
The social butterfly’s errand extravaganza
Transform mundane errands into social outings by inviting a friend or co-worker along. As a leadership expert, one essential relationship building tool is your presence. Engaging with, listening to, and sharing with someone can elevate any task beyond tackling a to-do-list. So why not take the opportunity to grow those relationships in the process?
The data diva’s caffeinated crunch
Spreadsheets making your eyes glaze over? Pair that data review with your favorite artisanal coffee. As you sip that perfectly roasted brew, those numbers might just start to look a little more interesting.
Who knows, you might even start to see patterns in your data that you missed before–all thanks to your caffeine-fueled focus!
The bookworm’s cleaning spree
Only allow yourself to listen to that gripping audiobook while doing household chores. When you’re done with them, stop the audiobook and it will become the cliff-hanger for the next time.
The networking ninja’s commute conquest
Stuck in traffic jams? Taking a commuter train into the city? Flying to your next meeting? Use your commute time to catch up with colleagues or mentors. As leadership guru John C. Maxwell states, “Your network determines your net worth.”
By the time you reach the office, you’ve reduced traffic-induced stress while also strengthening your professional relationships.
Tips for temptation bundling success
• Be realistic: Don’t pair a three-hour task with a 30-minute reward. Balance is key.
• Stay consistent: Make your bundles a habit to reap long-term benefits.
• Get creative: The more unique and personalized your bundles, the more effective they’ll be.
• Reassess regularly: What works today might not work tomorrow. Be willing to adjust your bundles as needed.
The final bundle
Temptation bundling isn’t just a productivity hack; it’s a mind-set shift. It’s about finding joy in the journey, not just the destination. As you implement this technique, you might find that those “should-do” tasks become less daunting and more doable. Remember, as a leader, your ability to manage time and tasks effectively sets the tone for your entire team. By mastering temptation bundling, you’re not just boosting your own productivity—you’re setting an example for others to follow.
So, the next time you find yourself procrastinating, ask yourself: “What tempting treat can I bundle with this task?” You might just find that productivity has never tasted so sweet.
Published Aug. 8, 2024, on Jones Loflin’s blog.
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