Culture: A Decisive Competitive Advantage

Get ahead of ISO 9004:2018 by turning your company’s culture and identity into a competitive advantage

Suvorov Crossing The Devils Bridge In 1799 by Aleksei Danilovich Kivshenko

Some ISO 9001 users complain that the standard does not improve performance or deliver bottom-line results, while others are delighted by the standard as a framework for effective quality management systems. I pointed out previously that ISO 9001:2015 does not address, at least not explicitly, the enormous waste that is often built into most systems. In his article, “Small Man, Huge Shadow,” Mike Richman pointed out that Joseph Juran warned some time ago that ISO 9001 can easily standardize mediocrity, which is what happens when users seek only to meet the standard’s requirements so they can get a certificate.¹

This article will focus on organizational culture, a consideration that can easily make or break an organization, and which is not mentioned even explicitly in ISO 9001:2015.

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Comments

nice written article @ a gloomy situation

I really enjoyed reading this article. Most probably because I am in favor of this organizational culture. Though in practise may the things go wrong. Now that in many countries (also the one I live too) the economy is in recession and the people work long hours with less money ; how on earth one could built a good team?

Thank you

Organizational Cultural examples

Bill; you have done exemplary research on writing this article. Thank you. Your thesis is well stated and easy to follow. I appreciate the history you give of the ISO evolution from ability to make it through an audit to really building an organizational culture and system that meets customer needs in the long term.