Real-world, face-to-face communication—complete with eye contact, body language, and other important sources of information—is a rarity in business today, and the potential for failing to convey an intended message or giving the wrong impression has grown. Neuroscience research has uncovered specific ways that you can fine-tune your message—whether it’s giving performance feedback, persuading your team to embrace a change initiative, or selling a product or service.

Two of the most effective methods for connecting with your audience, whether an individual or a group, are making eye contact and mirroring (i.e., subtly mimicking the gestures of the other person). Both of these methods lead to synchronized brain waves, which are linked to engagement, learning, and good rapport. Both methods are much harder to do when you’re not meeting in person, but that doesn’t mean you can’t engage. Try one or more of the following ideas to improve your chances of being heard.

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