What is the primary element required by an organization—or an individual—when they begin to seek improved outcomes? It’s not dedication, or desire, or knowledge, or even skill. Rather, it’s critically important to begin by getting clear, perfectly clear, about what you’re doing and why. Only then can a leader marshal the forces necessary to align the team’s vision and achieve its goals.

Someone who understands this is consultant, speaker, and author Karen Martin, who won a Shingo Research and Professional Publication Award in 2013 for The Outstanding Organization (McGraw-Hill Education, 2012). Martin’s new book, Clarity First (McGraw-Hill Education, 2018), is a superbly written work that argues for the power of clarity as the foundation of exceptional performance.

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