Due to a tightening labor market and a competitive global economy, highly talented individuals have a lot of freedom in where they choose to work.

Pay isn’t the sole criteria that attracts and retains the best people. Employees want jobs that fit their lifestyle, give them opportunities to grow, and connect them to greater meaning and purpose. At the same time, the workplace is more transparent than ever. Interactions at work can quickly go viral, and former employees can leave reviews about past employers on social media. The consequences for employer brands can be severe.

For these reasons, many employers have begun focusing on improving their employee experience. Employee experience constitutes the entire journey an employee takes with your organization. This includes everything from pre-hire to post-exit interactions and everything in between.

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