Is your enterprise dominated by passive thinking and prescribed routines? Or is it one that generates fresh thinking and unlocks insights into the future?
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The viral popularity of TED Talks—with more than a billion views to date—highlights the innate hunger we have for discovering breakthrough ideas.
When it comes to making that high-stakes decision or tackling the most pressing challenges facing your firm, whose experience, inspiration, and insights do you seek? Just as important, why do you look up to those particular individuals or organizations? What do they possess that draws your attention?
What if this wisdom and intelligence resided in your own organization? What does it take to become a thought leader within one's firm?
One thing for sure is that thought leadership is not created by accident. It flows from intention and focus. The top thought leaders deal with cutting-edge issues in their field of expertise. They use high-visibility platforms, including keynote presentations and conferences, as well as relevant pro-bono work, as opportunities to amplify their ideas and develop a dedicated fan base eager to road-test their insights.
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